When you promote your music, if there is one thing I've noticed in my marketing experiments over the years, it is the effectiveness of the term Best Of.
It encouraged me to create an actual The Best of album called The Best of Solo Piano by James Lazzeroni.Well, to this day, this is my best selling album, not only in streaming on Spotify and Pandora Music, but also on Amazon and iTunes.
Why is having a Best Of album important?
While folks might like the music they hear on your website enough to keep on listening, they may not be convinced to purchase your music. But if you offer a Best Of album of your best songs, that might just be enough to encourage them to go ahead and buy it.
Best Of albums give your visitors one more reason to try your music and pay for it.
Purchasing an album containing your best music will definitely motivate some folks to take the plunge and buy your music.
One of the great things about creating a best of album is that it costs very little to do so. The music has already been recorded so there's no new studio time to pay for.
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