Website Relevancy - Keywords

An important factor a search engine uses to determine how to position your website in its listings is the relevancy.

After the page title has been established, search engines tend to sort pages based on the density of keywords or key phrases within a website and a page. The resulting calculation is translated into a relevancy rating, which determines how relevant your website is to a particular phrase searched for.
Search engines tend to give more importance to text that appears high in that page, in the first paragraph.

How to Improve your Website Relevancy

To improve your revelancy for a set of keywords, include as many of keywords in the opening paragraph description your website.
If you'd like, you can take a look of page title on my artist website.

Another way to improve your relevancy is to keep your web pages relatively short. The longer your page goes on and on with endless words, the less each of your keywords will stand out because the more text you have, the less relevancy each key phrase becomes for that page.