When you're ready to begin targeting new customers, you can do your own self-promotion. Find forums, chat rooms and discussion groups where your target audience is likely to hang out.
When people post comments on a topic that is in your target, respond and get involved in the discussion. Every time you post a message to someone, use a specific signature like this:James Lazzeroni
Solo Piano Artist & Composer
Official website & blog: https://jamespianomusic.blogspot.com
Reviews from listeners to James' piano music:
https://jamespianomusic.blogspot.com/p/testimonials-from-listeners.html?m=1
Founder of The Music Biz Piano Academy: https://themusicbizacademy.blogspot.com
Free Gifts for You!
Subscribe to James' Newsletter:
https://jamespianomusic.blogspot.com/p/join-james-e-list.html?m=1
You don't even have to blatantly promote your music when posting a post. You shouldn't do that as people will dismiss you as an... opportunist.
Join in discussions, answer questions.
If you post messages frequently, people reading your messages will be curious about you and your music, and will check out your artist pages and your website.
People might ask you questions about your music, and you'll make new fans.
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