March 25, 2024

How to Targeting Your Customers

How to Targeting Your Customers

If you are a performing artist, you have one advantage over artists that don't regularly perform.

You have captive audience to promote your music and website to every time you play. Here are a few suggestions for promoting your website at your shows.

The Best 5 Tips for Targeting Your Customers to the Max


  1. Pass out business cards that contain your contact information and website address. On your business cards include a one-line catch-phrase about your act that sums it all up.
  2. Rubber stamp the hands of all concert attendees with your website address as they enter the venue.
  3. Are you ever at a loss for words when doing a sound check? Make good use of that moment and integrate your website address into your sound check.
  4. Got an iPhone? Remind the crowd that they can purchase your music on iTunes RIGHT NOW using their iPhone.
  5. Announce the availability of sheet music available for purchase and FREE download from your website.

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