Whenever someone subscribers to your newsletter, you should be sending them some kind of email to confirm their subscription and to thank them for subscribing.
How to sending successful newsletters to your fans and promoting your music....
- People are busy, so get to your biggest news first, so that if the reader only reads the top third of your newsletter, they'll see it.
- Don't annoy your subscribers. Send your newsletter to once a month.
- On both your newsletter sign up page and your subscription confirmation email, inform your fan what your newsletter from email address will be. That way your newsletter will always get through.
- The subject line of your email has incredible influence over whether your recipient actually opens and reads your newsletter. For example, if you're sending out an email to announce a new album release, put the basic event information in your newsletter subject line: "James Lazzeroni's New Solo Piano Album JUST Released!".
- Make each newsletter interesting and new. Don't send out a newsletter unless you have something newsworthy to share.
- State that you never add anyone to your mailing list unless they specifically signed up for it, and then give your reader a link to opt out of future emails, and unsubscribe if they so desire.
- Keep it short. Don't overwhelm your reader with too much information.
James Lazzeroni, solo piano artist
Pianist and piano composer
Official Website
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